Privacy Policy

The personal data of the interested party will be processed for the following purposes, as applicable: – To manage and develop registration on the WEBSITE/APP. Registration will involve creating user browsing profiles on the WEBSITE/APP. This profiling consists of using the customer’s personal data and browsing information, such as products viewed or added to the shopping cart, sections of the WEBSITE/APP visited, and location, to evaluate their preferences and/or personal interests in order to offer them WEBSITE/APP content, offers, services, and products suited to their profile. – To manage and develop online purchases. We use the customer’s personal information to process and deliver their order, inform them by email and/or SMS about the status of their order, and carry out fraud prevention checks. If we receive the interested party’s consent, we will retain their credit card details for future purchases. – To manage and send information about exclusive promotions, the latest news, and personalized information tailored to the profile, interests, and needs of the interested party as a customer via email, SMS, postal mail, or any other communication channel and/or digital platform. Sending this information will involve creating user profiles, which consists of using personal data, purchase history (if applicable), and browsing information on the website/app to evaluate certain aspects related to personal preferences, with the aim of offering commercial communications appropriate to their profile. Where applicable, certain personal information of the customer may be used to personalize communications in digital media. This purpose includes promotional activities, such as the management of contests or sweepstakes. – The content, products, or services in communications will be personalized for the customer based on their interests. To manage communications, please see the ‘Subscriptions’ section in My Account. – To respond to the exercise of privacy rights, as well as to inquiries and complaints. – To manage and issue sales receipts: digital ticket, sales invoice, or Tax Free receipt.

HOW LONG WILL WE KEEP THE DATA?

La Gañanía will retain personal data only for as long as reasonably necessary to address inquiries, resolve issues, make improvements, activate its services, and comply with applicable legal requirements. This means that La Gañanía may retain personal data for a reasonable period even after the data subject has stopped using La Gañanía’s services or the website/app. After this period, personal data will be blocked from all La Gañanía systems.

WHAT LEGITIMATES US TO PROCESS THE DATA?

La Gañanía has the following legitimate grounds for processing personal data: Contract performance. The legal basis for processing the personal data collected is the performance of the sales contract. In this regard, the data subject is obliged to provide the data necessary for its performance. Failure to provide this data will prevent the completion of the sale.

Legal obligations

The management and issuance of the sales invoice is based on La Gañanía’s legal obligation in its relationship with customers.

Consent

In relation to the following purposes, the legal basis for processing the personal data of the interested party will be their consent, if given:

– Management of registration on the WEB/APP.

– Management of sending information about exclusive promotions, latest news and personalized information adapted to the profile of the interested party.

– Response to the exercise of privacy rights, inquiries and complaints by the interested party.

– Management of the garment availability alert service on the WEB/APP.

– Management and issuance of the following sales accreditation documents: digital ticket and Tax Free.

– To retain payment card details for future purchases. Withdrawal of consent for this processing by the data subject will not affect the execution of the sales contract entered into between the data subject and La Gañanía.

Legitimate interest

In relation to the following purposes, the legal basis for the processing of the interested party’s personal data will be the legitimate interest of La Gañanía:

– Profiling through browsing on the WEB/APP by a registered user, as well as all those users who have provided us with their data for any other purpose.

– The creation of profiles for sending information on exclusive promotions, latest news and personalized information adapted to the profile of the interested party.

– Sending satisfaction surveys about services purchased or services used by La Gañanía customers to request their opinion and be able to improve them.

– Business development. Our legitimate interest lies in ensuring the security of our website/app, as well as helping La Gañanía understand user needs, expectations, and satisfaction levels, thereby improving our services, products, and brands. All these actions are undertaken to enhance customer satisfaction and guarantee a unique browsing and shopping experience.

TO WHOM CAN WE COMMUNICATE THE DATA?

The personal data of the interested party may be transferred/disclosed to the following recipients:

– Public Administrations and Bodies when required by tax, labor, Social Security or any other applicable regulations.

– Companies responsible for data processing (fraud detection and prevention providers, technology services, customer service, advertising and marketing services, etc.) and, in general, third-party providers necessary for the provision of services offered by La Gañanía (IT service providers). International data transfers may also occur as part of the aforementioned transfers/communications. For these transfers, La Gañanía will use the Standard Contractual Clauses adopted by the European Commission and the EU-U.S. Privacy Shield as a guarantee for transfers made to countries that do not have an adequacy decision from the European Commission. In any case, the third parties with whom certain personal data is shared will have previously demonstrated the adoption of appropriate technical and organizational measures for the proper protection of said data. La Gañanía does not sell customer data to third parties under any circumstances.

HOW DO WE PROTECT PERSONAL DATA?

The website/app uses information security techniques such as firewalls, access control procedures, and cryptographic mechanisms to prevent unauthorized access to data and ensure its confidentiality. To achieve these objectives, the user agrees that La Gañanía may collect data for the purpose of authenticating access controls. Additionally, any transaction made through the website/app is processed through secure payment systems. Confidential payment data is transmitted directly and encrypted (SSL) to the corresponding entity. La Gañanía states that it has adopted all necessary technical and organizational measures to guarantee the security and integrity of the personal data it processes, as well as to prevent its loss, alteration, and/or access by unauthorized third parties.

WHAT ARE YOUR RIGHTS REGARDING PERSONAL DATA?

You have the following rights, which can be exercised by sending an email to info@laganania.com:

Right	Description
Right of access	You have the right to obtain confirmation as to whether or not La Gañanía is processing personal data concerning you, and to access the personal data that La Gañanía holds about you.
Right of rectification	You have the right to request that La Gañanía rectify your personal data when it is inaccurate or complete it when it is incomplete. If you are registered on our website/app, it may be easier for you to correct it directly by modifying your profile.
Right to erasure/right to be forgotten	You can request that your personal data be erased when, among other reasons, the data is no longer necessary for the purposes for which it was collected.
Right to restriction	You have the right to request the restriction of the processing of your data, in which case we will only retain it for the exercise or defense of legal claims.
Right to data portability	You have the right to receive your personal data in a structured, commonly used and machine-readable format, and to transmit it to another controller when the processing is based on consent or a contract, and is carried out by automated means.
Right to object	You may object to the processing of your personal data based on public or legitimate interest pursued by La Gañanía, including profiling. In such a case, La Gañanía will cease processing your data, except for compelling legitimate grounds or for the establishment, exercise, or defense of legal claims.
Automated Individual Decisions	You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you. However, this right cannot be exercised if the decision is necessary for entering into, or performing, a contract between you and La Gañanía; is authorized by the law applicable to La Gañanía, provided that it establishes suitable measures to safeguard your rights, freedoms, and legitimate interests; or is based on your explicit consent.
Right to lodge a complaint	You have the right to lodge a complaint with the Spanish Data Protection Agency.